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The company doesn’t usually give out subscriber base numbers for such short intervals in global markets, which could mean this clearly was an achievement. Spotify noted that it clocked 1 million users in India in just the first week of its launch. The reception has been quite welcoming, nevertheless. Choice is more vibrant than ever for users.

Global giant Spotify had barely landed on our shores to take on the likes of Apple Music, JioSaavn, Amazon Music, Gaana, Hungama and Google Play Music to name a few, that Google pulled a proverbial rabbit out of the hat and announced the launch of the YouTube Music service in India. Global music streaming services, which were adopting a wait and watch strategy all this while, have made a beeline for the Indian market. All of a sudden, the entire soundtrack has changed.